The Case of the Missing Lid

Customer Experience 101: What a pot of yogurt can tell you.

Photo by Tiard Schulz on Unsplash

Ate any store-bought yogurt lately? I have. A favorite is Actiplus by Nestle. Just 1 large container can last for days. Except once you open it, you are left with a conundrum — how to store the rest of it because,

Nestle forgot to add a lid!

I am being generous in saying that Nestle forgot — rather it sells without a lid.

I…