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helloIndia!
What does Indian 'juggad' or hack look like?
Business India

What does Indian 'juggad' or hack look like?

Elephant Rides: Innovation or Risk? A Practical Example.

Jayshree Gururaj
Nov 08, 2023
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helloIndia!
helloIndia!
What does Indian 'juggad' or hack look like?
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In India, some innovation is often celebrated as “jugaad” — a clever and frugal hack to make the most of available resources. But does this approach always result in smart solutions? Let’s explore a real-life example.

Author screenshot of Oxford Dictionary definition search result

Scenario: A leading real investment firm, valued at $15B, in a $1B joint v…

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