“MOVE TO ZERO IS NIKE’S JOURNEY TOWARDS ZERO CARBON AND ZERO WASTE …. COLLECTIVE ACTION STARTS WITH COLLECTIVE EDUCATION.” Call me skeptical but when I hear such claptrap I think of a post-industrial world, people hungry and shivering in the dark becoming the perfect proles in need of a faux-benevolent government to manage things. But for me, the Chinese Communist Party paying U.S. basketball stars millions of dollars to induce poor kids in our inner cities to buy $240 designer sports shoes makes Nike a no-go. I, in my 9th decade (rounding up from 1948-2024), wear podiatrist prescribed & fitted Apex shoes for $138. Very comfortable, nice looking, durable. Skip the hype, buy value...and know that customer service is king.
Insightful piece-rewarding as always. As a runner this article means a bit more to me than others, but the title alone pumps me up beyond measure. Albeit for different reasons than those listed.
As a former fitness trainer and current human being with an awareness of our anatomical and political history, I understand first and foremost why those women walking barefoot into the fields are far better off than anyone wearing Nikes (or any non-barefoot shoes), and secondly that it is a grave mistake to give one’s attention, energy, and money to any big business.
That being said, if we happen to have the same goals, great!!
Yes, because of volume and franchises that run it locally where user experience is not top of mind, profit is the consideration. I have another example coming up!
Didn’t really care for the Nike story but I am glad you got a Hoka. They are the best when it comes to casual wear and trekking. I got my first Hokas recently to help recover form a bad (real bad) sprain and the Hokas made my life easier.
Now the yogurt story I can probably get behind. I don’t know if the story of Nike would have been more powerful republish if it were a comparison with other brands. Allbirds has an interesting story too, about how the screwed up after their early social media success.
“MOVE TO ZERO IS NIKE’S JOURNEY TOWARDS ZERO CARBON AND ZERO WASTE …. COLLECTIVE ACTION STARTS WITH COLLECTIVE EDUCATION.” Call me skeptical but when I hear such claptrap I think of a post-industrial world, people hungry and shivering in the dark becoming the perfect proles in need of a faux-benevolent government to manage things. But for me, the Chinese Communist Party paying U.S. basketball stars millions of dollars to induce poor kids in our inner cities to buy $240 designer sports shoes makes Nike a no-go. I, in my 9th decade (rounding up from 1948-2024), wear podiatrist prescribed & fitted Apex shoes for $138. Very comfortable, nice looking, durable. Skip the hype, buy value...and know that customer service is king.
I like the approach of fitted shoes !
Neuropathy...that lifestyle disease called diabetes. Fitted shoes are a necessity.
Insightful piece-rewarding as always. As a runner this article means a bit more to me than others, but the title alone pumps me up beyond measure. Albeit for different reasons than those listed.
As a former fitness trainer and current human being with an awareness of our anatomical and political history, I understand first and foremost why those women walking barefoot into the fields are far better off than anyone wearing Nikes (or any non-barefoot shoes), and secondly that it is a grave mistake to give one’s attention, energy, and money to any big business.
That being said, if we happen to have the same goals, great!!
Thanks, Jack, as always a unique perspective! Just when it gets very hot, it is tough to walk on concrete roads near villages, barefoot.
I can empathize with that, which is why I won't bore you with my opinion of paved roads...8^)
Lol
I wonder if this is an issue Nike is slowly addressing. This seems like a market you'd like to have well serviced.
Not really, there are many example of poor user experiences in India by other firms as well. Just a different model.
Hmm interesting with the perspective you have, is it the model because it works well enough, from a revenue perspective?
Yes, because of volume and franchises that run it locally where user experience is not top of mind, profit is the consideration. I have another example coming up!
Okay!
My hope is that by raising awareness, brands can change!
Didn’t really care for the Nike story but I am glad you got a Hoka. They are the best when it comes to casual wear and trekking. I got my first Hokas recently to help recover form a bad (real bad) sprain and the Hokas made my life easier.
lol, didn't really care how? Can you expand on that please? I did get a pair of Hokas, but I find them too heavy to run in compared to my old Vomeros.
Oh, I meant I don’t like Nikes. So I didn’t care for their story as much. It didn’t resonate with me.
ah!
Now the yogurt story I can probably get behind. I don’t know if the story of Nike would have been more powerful republish if it were a comparison with other brands. Allbirds has an interesting story too, about how the screwed up after their early social media success.
The user experience story is brand-specific, and Nike is a market leader, WW.
As for the HOKAS they are pretty light when we tried it out. Physiotherapists recommend them along with a few other brands which I can recall.
*cant (oh how i wish Substack had edit option for all replies, even if it’s for a minute)